{"id":36552,"date":"2026-06-16T15:35:33","date_gmt":"2026-06-16T13:35:33","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=36552"},"modified":"2026-09-02T12:09:53","modified_gmt":"2026-09-02T10:09:53","slug":"roc-mondriaan-takes-hospitality-to-the-next-level","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/","title":{"rendered":"ROC Mondriaan takes hospitality to the next level"},"content":{"rendered":"

Artificial intelligence (AI), data-driven working practices and automation are also making their mark on the hospitality sector. The robot that drives around collecting empty plates in the restaurant of the Van der Valk Hotel The Hague-Wassenaar<\/a> is tangible proof of this. And yet this is the place where, today, the focus is on the value of human interaction. \u201cThe need for genuine connection will always remain,\u201d says Ilja van Reeuwijk. \u201cEspecially in these times, people want to feel seen, heard and understood.\u201d As a lecturer at ROC Mondriaan\u2019s International Hotel and Management School (IHMS), she is supervising eight outstanding fourth-year students on the new Hostmanship practical training programme. \u201cIn this programme, we explore how hospitality can add meaning to encounters with guests. This allows you to stand out, both as an organisation and as an individual.\u201d<\/p>\n

\"ROC

Lecturer Ilja van Reeuwijk (centre) explains the procedure ahead of the experiment at the Van der Valk reception. To her left is her student Hanna; to her right are students Julia and Philip.<\/p><\/div>\n

The programme was developed in collaboration with Rob van Vlokhoven, who has been appointed as a practor at the school and is responsible for setting up and supervising the research. \u201cAI and technological solutions are often used to make processes more human. In doing so, we have forgotten the power of people themselves; there is hardly any connection with the guest during points of contact,\u201d he says. To identify when and how value can be created through interaction, students first shared their own experiences during their work placements and took part in role-plays. \u201cThese students have worked alongside top-level staff at major chains in various parts of the world, so together they possess a wealth of experience that proved invaluable during the data-gathering phase.\u201d<\/p>\n

The loveliest little table<\/h2>\n

\u201cI did an internship at Fairmont Banff Springs in Canada,\u201d says student Philip, beaming. \u201cOne of the most special things I experienced there was being able to offer a middle-aged woman the best table in the restaurant. She\u2019d come on her own and it was her first visit, which is why I wanted her to have it. That was greatly appreciated \u2013 both by the guest and by the hotel.\u201d Hannah recalls the high standard of service at the Ritz Carlton Penha Longa, near Lisbon. \u201cSeveral times a day, there was a briefing where all the information about the guests was shared. That knowledge helped to create a personal connection and ensured consistent quality and engagement.\u201d<\/p>\n

\n\t
\n\t\t\t\t\t\t
\n\t\t\n
\n\t\t\t
\n\t
\n\t
\n\t\t
\n\t
\n\n\n\n
<\/td>\nAlso read:<\/b><\/i>
\n
\nEmotional intelligence in the hospitality industry<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n

Of course, it\u2019s all well and good to work everything out on the drawing board, but it\u2019s only when you put it into practice that things get really interesting. \u201cWe\u2019ve been working with Van der Valk for some time now and we\u2019re delighted that they were keen to collaborate on this new practical project as well,\u201d said Van Reeuwijk. \u201cFirst, the students came here as mystery guests to dine and stay overnight to hone their observation skills. We then translated their findings into measurable factors, and now we\u2019re here to conduct an experiment at the check-in desk to actually make that human connection with the guests and take our hospitality to the next level.\u201d<\/p>\n

Professional<\/h2>\n

\u201cWe are, of course, very keen to see the findings and recommendations,\u201d says hotel manager Roxanne Luiten-Snellenberg. \u201cHostmanship is a key priority for me personally, and this is a great opportunity to take another in-depth look at our processes; this remains necessary because, over time, our focus tends to wane \u2013 for example, due to new staff joining the team. But guests\u2018 preferences and needs are also changing; after we reopened last year following the refurbishment, we more or less started again \u2019from scratch\u201d.\u201d<\/p>\n

\"ROC

Hotel manager Roxanne Luiten-Snellenberg is looking forward to the recommendations.<\/p><\/div>\n

Van Reeuwijk adds: \u201cOf course, we at IHMS are also learning an awful lot from Roxanne and her team, because everything is run so professionally here.\u201d IHMS Director Jacqueline van der Zwan, for her part, sees this research partnership as a tremendous opportunity to conduct and analyse research, and in doing so, to take hospitality to the next level together with hotels and students. \u201cWe learn from and inspire one another. And the research findings are fed back into our teaching.\u201d Time to put it to the test \u2013 in which the paradox may well be learning to get closer to yourself. \u201cWhen you\u2019re standing down there behind reception in a moment\u2019s time, it\u2019s all about what happens to you as a person,\u201d encourages Van Reeuwijk. \u201cConveying your attitude, joy and pride \u2013 that\u2019s the mindset. And it has to happen \u2018in the moment\u2019, because you don\u2019t know if you\u2019ll get another chance later on.\u201d<\/p>\n

Confidential<\/h2>\n

Students Julia and Jeroen are the first to take their seats next to a Van der Valk member of staff. Visibly alert, Julia waits for her chance to strike up a conversation with a lady who has come to check in. \u201cI asked her why she was staying the night and whether she\u2019d been to the hotel before,\u201d she explains afterwards. \u201cNot only did she answer, but she also started chatting away of her own accord. Apparently, my questions made her feel seen.\u201d<\/p>\n

The findings and recommendations? They\u2019re confidential. \u201cAnd they don\u2019t really tell us much,\u201d explains Van Vlokhoven. \u201cWe\u2019ve now focused on the reception at one hotel, as this is one of the priorities here. But there are, of course, many more points of contact that could be evaluated. Fortunately, that also means there\u2019s still a great deal more to investigate within this research programme in the coming years.\u201d<\/p>\n

www.rocmondriaan.nl<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Artificial intelligence (AI), data-driven working and automation are also making their mark on the hospitality sector. The robot that drives around with empty plates in the restaurant of the Van der Valk Hotel in The Hague-Wassenaar is tangible proof of this. And yet this is the place where today\u2019s discussion centres on the value of human interaction. \u201cThe need\u2026<\/p>","protected":false},"author":4,"featured_media":36562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[143],"tags":[734,3362,3360,3361,795,2327],"opmaak":[2548],"acf":[],"yoast_head":"\nROC Mondriaan tilt gastheerschap naar hoger niveau<\/title>\n<meta name=\"description\" content=\"AI neemt steeds meer taken over, maar de behoefte aan menselijk contact blijft. ROC Mondriaan onderzoekt de toekomst van gastheerschap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingstreet-magazine.com\/en\/roc-mondriaan-takes-hospitality-to-the-next-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROC Mondriaan tilt gastheerschap naar hoger niveau\" \/>\n<meta property=\"og:description\" content=\"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. Lees hier alles over lekker eten, mode, beauty, juwelen, kunst en interieur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingstreet-magazine.com\/en\/roc-mondriaan-takes-hospitality-to-the-next-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Kingstreet\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-16T13:35:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T10:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/ROC-Mondriaan-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/\"},\"author\":{\"name\":\"Renske\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0\"},\"headline\":\"ROC Mondriaan tilt gastheerschap naar hoger niveau\",\"datePublished\":\"2026-06-16T13:35:33+00:00\",\"dateModified\":\"2026-09-02T10:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\"},\"keywords\":[\"den haag\",\"hospitality\",\"hotelschool\",\"leren\",\"onderwijs\",\"ROC Mondriaan\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/\",\"name\":\"ROC Mondriaan tilt gastheerschap naar hoger niveau\",\"isPartOf\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#website\"},\"datePublished\":\"2026-06-16T13:35:33+00:00\",\"dateModified\":\"2026-09-02T10:09:53+00:00\",\"description\":\"AI neemt steeds meer taken over, maar de behoefte aan menselijk contact blijft. ROC Mondriaan onderzoekt de toekomst van gastheerschap.\",\"breadcrumb\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kingstreet-magazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROC Mondriaan tilt gastheerschap naar hoger niveau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#website\",\"url\":\"https:\/\/kingstreet-magazine.com\/\",\"name\":\"Kingstreet\",\"description\":\"Kingstreet is The Hague's high-end international media brand.\",\"publisher\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\"},\"alternateName\":\"Kingstreet Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kingstreet-magazine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\",\"name\":\"Kingstreet\",\"alternateName\":\"Kingstreet Magazine\",\"url\":\"https:\/\/kingstreet-magazine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg\",\"contentUrl\":\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg\",\"width\":580,\"height\":122,\"caption\":\"Kingstreet\"},\"image\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/boidr_kingstreet\/\",\"https:\/\/www.linkedin.com\/company\/boidr-kingstreet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0\",\"name\":\"Renske\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1791454812\",\"contentUrl\":\"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1791454812\",\"caption\":\"Renske\"},\"url\":\"https:\/\/kingstreet-magazine.com\/en\/author\/renske\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ROC Mondriaan takes hospitality to the next level","description":"AI is taking over more and more tasks, but the need for human contact remains. ROC Mondriaan is exploring the future of hospitality.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kingstreet-magazine.com\/en\/roc-mondriaan-takes-hospitality-to-the-next-level\/","og_locale":"en_GB","og_type":"article","og_title":"ROC Mondriaan tilt gastheerschap naar hoger niveau","og_description":"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. Lees hier alles over lekker eten, mode, beauty, juwelen, kunst en interieur.","og_url":"https:\/\/kingstreet-magazine.com\/en\/roc-mondriaan-takes-hospitality-to-the-next-level\/","og_site_name":"Kingstreet","article_published_time":"2026-06-16T13:35:33+00:00","article_modified_time":"2026-09-02T10:09:53+00:00","og_image":[{"width":1170,"height":780,"url":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/ROC-Mondriaan-1.jpg","type":"image\/jpeg"}],"author":"Renske","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Renske","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#article","isPartOf":{"@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/"},"author":{"name":"Renske","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0"},"headline":"ROC Mondriaan tilt gastheerschap naar hoger niveau","datePublished":"2026-06-16T13:35:33+00:00","dateModified":"2026-09-02T10:09:53+00:00","mainEntityOfPage":{"@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/"},"wordCount":913,"publisher":{"@id":"https:\/\/kingstreet-magazine.com\/#organization"},"keywords":["den haag","hospitality","hotelschool","leren","onderwijs","ROC Mondriaan"],"articleSection":["Business"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/","url":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/","name":"ROC Mondriaan takes hospitality to the next level","isPartOf":{"@id":"https:\/\/kingstreet-magazine.com\/#website"},"datePublished":"2026-06-16T13:35:33+00:00","dateModified":"2026-09-02T10:09:53+00:00","description":"AI is taking over more and more tasks, but the need for human contact remains. ROC Mondriaan is exploring the future of hospitality.","breadcrumb":{"@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kingstreet-magazine.com\/roc-mondriaan-tilt-gastheerschap-naar-hoger-niveau\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kingstreet-magazine.com\/"},{"@type":"ListItem","position":2,"name":"ROC Mondriaan tilt gastheerschap naar hoger niveau"}]},{"@type":"WebSite","@id":"https:\/\/kingstreet-magazine.com\/#website","url":"https:\/\/kingstreet-magazine.com\/","name":"Kingstreet","description":"Kingstreet is The Hague's high-end international media brand.","publisher":{"@id":"https:\/\/kingstreet-magazine.com\/#organization"},"alternateName":"Kingstreet Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kingstreet-magazine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kingstreet-magazine.com\/#organization","name":"Kingstreet","alternateName":"Kingstreet Magazine","url":"https:\/\/kingstreet-magazine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg","contentUrl":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg","width":580,"height":122,"caption":"Kingstreet"},"image":{"@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/boidr_kingstreet\/","https:\/\/www.linkedin.com\/company\/boidr-kingstreet"]},{"@type":"Person","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0","name":"Renske","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/image\/","url":"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1791454812","contentUrl":"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1791454812","caption":"Renske"},"url":"https:\/\/kingstreet-magazine.com\/en\/author\/renske\/"}]}},"_links":{"self":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/36552"}],"collection":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/comments?post=36552"}],"version-history":[{"count":9,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/36552\/revisions"}],"predecessor-version":[{"id":36665,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/36552\/revisions\/36665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/media\/36562"}],"wp:attachment":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/media?parent=36552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/categories?post=36552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/tags?post=36552"},{"taxonomy":"opmaak","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/opmaak?post=36552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}