{"id":36405,"date":"2026-06-01T13:33:51","date_gmt":"2026-06-01T11:33:51","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=36405"},"modified":"2026-06-01T13:33:51","modified_gmt":"2026-06-01T11:33:51","slug":"hofstede-optics-has-a-place-at-the-forefront","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/hofstede-optiek-heeft-een-plek-in-de-voorhoede\/","title":{"rendered":"Hofstede Optiek stays ahead of the curve"},"content":{"rendered":"

The striking interior of Hofstede Optiek on the Hoogstraat already has something of a futuristic feel to it, but the latest addition to the family business looks as though it has landed straight from another planet. \u201cThis is the Zeiss Visufit 1000 \u2014 though that probably won\u2019t mean much to most people,\u201d says a proud Norbert Hofstede, standing beside the towering white machine in the measurement studio at the back of the shop. \u201cIt allows us to determine the exact position of the lenses in the chosen frame with extraordinary precision. There\u2019s really nothing else like it.\u201d<\/p>\n

All the customer has to do is stand at the correct distance and look straight ahead. Nine cameras, capturing a full 180-degree image, then take over. \u201cWithin seconds, the system creates countless images with a staggering 45 million measuring points,\u201d Norbert explains. \u201cThe result is a complete digital avatar. To give you an idea: it can measure the distance between the corneas to within a tenth of a millimetre. Combined with the angle of the frame, that information allows the lenses to be crafted with incredible accuracy.\u201d<\/p>\n

\"Hofstede

Norbert and Marloes Hofstede in their shop, where innovation and craftsmanship come together.<\/p><\/div>\n

Hofstede has been working with the advanced system for over a year now. Marloes Hofstede remembers just how much work went into installing it. \u201cWe actually had to move an entire wall on the mezzanine floor to fit it in,\u201d she laughs. Still, she feels the results more than justify the effort. \u201cWe now see even fewer people struggling to adapt to new lenses, which is brilliant. People can look through the glasses in the most natural way possible.\u201d<\/p>\n

Prevention first<\/h2>\n

When it comes to prevention, Hofstede Optiek is equally ahead of the game. \u201cThere\u2019s growing awareness around slowing down and preventing the development of myopia in children,\u201d says Norbert, himself a qualified optometrist. \u201cEven in the early stages \u2014 or before symptoms properly appear \u2014 we can measure the axial length of the eye in young children. If we notice deviations from the normal values, we can now offer treatment options.\u201d Working closely alongside ophthalmologists, the team can support therapies involving atropine eye drops, which help slow down eye growth. Hofstede itself provides specially developed lenses and contact lenses that create a slightly blurred image in the peripheral retina, reducing the stimulus for the eye to elongate further.<\/p>\n

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\u201cThe long-term benefits are significant,\u201d Norbert says. \u201cLimiting the progression of myopia also lowers the risk of serious eye conditions later in life, such as retinal detachment or bleeding.\u201d<\/p>\n

A modern epidemic<\/h2>\n

And it is increasingly relevant. \u201cThirty years ago, around 25 per cent of adults were short-sighted. These days it\u2019s already closer to 50 per cent here, and in parts of Asia it\u2019s as high as 70 to 80 per cent. It really has become an epidemic,\u201d Norbert concludes. \u201cA lot of it comes down to spending too much time looking at screens. The well-known 20-20-2 rule genuinely helps: every twenty minutes of close-up work, spend twenty seconds looking into the distance, and make sure children spend at least two hours outdoors every day.\u201d<\/p>\n

Still, eyewear is about more than eye health alone. Glasses have become a genuine fashion accessory \u2014 something that reflects personality and style. \u201cEyewear trends move just like fashion trends,\u201d Marloes explains. \u201cAt the moment we\u2019re seeing lots of retro-inspired styles, natural tones and transparent crystal shades.\u201d One of the brand\u2019s biggest success stories remains Tom Ford. \u201cThe frames are bold yet elegant, with the subtle T-shaped detail at the hinge. Alongside the standard collection, we now also carry the more luxurious Tom Ford Icon collection. Norbert and I both wear them ourselves.\u201d<\/p>\n

Smart Glasses<\/h2>\n

While classic names like Chanel remain timeless favourites, the days of stocking every major fashion label are long gone. \u201cPeople are moving away from oversized logos and flashy branding,\u201d Marloes says. \u201cThere\u2019s much more interest now in designer labels such as Lindberg, Mykita, Cutler & Gross and Suzy Glam.\u201d Alongside high-end designer sunglasses, classics like Ray-Ban remain firmly in the collection too. \u201cWe\u2019ve recently introduced the Meta Glasses, which can also be fitted with prescription lenses here.\u201d<\/p>\n

\"Hofstede<\/p>\n

Norbert disappears briefly to fetch his own pair. \u201cHey Meta, take a picture,\u201d he says as he returns \u2014 and instantly the small light flashes as the camera snaps a photo. Through the Meta app, the image appears on his phone seconds later. The glasses can also record video, handle video calls and play music, all while looking reassuringly familiar and understated. James Bond would probably approve. \u201cI took them skiing recently,\u201d Norbert says. \u201cThe footage from the slopes was incredibly sharp. Soon the same technology will also appear in sports glasses by Oakley.\u201d He believes smart glasses are only just beginning. \u201cAs soon as we mentioned them in our newsletter earlier this year, people started pre-ordering them. There\u2019s definitely a market for it. It\u2019s exciting to move into the future this way.\u201d<\/p>\n

Independent spirit<\/h2>\n

And what about the future of Hofstede itself, after two decades of Norbert and Marloes at the helm?\n\n\u201cWe\u2019ve built a strong, stable team and we\u2019re still growing,\u201d says Norbert. \u201cA big part of that comes from remaining independent. Unlike many competitors, we\u2019re not backed by private equity or a large chain \u2014 and customers notice the difference.\u201d\n\nMarloes adds: \u201cAt the same time, we\u2019re both in our mid-fifties now. Since our children don\u2019t plan to take over the business, we are thinking carefully about how Hofstede Optiek could continue in the long run. Thankfully, that\u2019s not something we need to worry about just yet.\u201d<\/p>\n

www.hofstede-optiek.nl<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Whilst the spectacular shop interior at Hofstede Optiek on Hoogstraat is already futuristic, the family business\u2019s latest addition seems to have descended straight from outer space. \u201cThis is the Zeiss Visufit 1000, although that won\u2019t mean much to most people,\u201d says a proud Norbert Hofstede as he stands next to a man-sized white contraption in the measurement centre\u2026<\/p>","protected":false},"author":4,"featured_media":36410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[3073,734,3335,2160,2947,3332,3333,3334,3336],"opmaak":[2548],"acf":[],"yoast_head":"\nHofstede Optiek heeft een plek in de voorhoede<\/title>\n<meta name=\"description\" content=\"Bij Hofstede Optiek kijken Norbert en Marloes Hofstede vooruit met innovatieve oogmetingen, slimme brillen en oog voor design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingstreet-magazine.com\/en\/hofstede-optics-has-a-place-at-the-forefront\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hofstede Optiek heeft een plek in de voorhoede\" \/>\n<meta property=\"og:description\" content=\"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. Lees hier alles over lekker eten, mode, beauty, juwelen, kunst en interieur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingstreet-magazine.com\/en\/hofstede-optics-has-a-place-at-the-forefront\/\" \/>\n<meta property=\"og:site_name\" content=\"Kingstreet\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T11:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Hofstede-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 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