{"id":35920,"date":"2026-03-02T13:57:54","date_gmt":"2026-03-02T12:57:54","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=35920"},"modified":"2026-03-03T13:10:42","modified_gmt":"2026-03-03T12:10:42","slug":"xandres-brings-timeless-elegance-from-the-south","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/xandres-brengt-tijdloze-elegantie-uit-het-zuiden\/","title":{"rendered":"Xandres brings timeless style from the south"},"content":{"rendered":"

In its home country of Belgium, Xandres has been a familiar name for decades. \u201cIt all began in 1968 under the name Andres with the development of perfectly fitting trousers. That was our first milestone, and comfort and quality remain at the heart of our DNA,\u201d says CEO Willem Wijnen inside the elegant brand store that opened in The Hague\u2019s Hoogstraat in early 2025. \u201cToday we have ten boutiques of our own in Belgium, and our collections are stocked by many premium retailers.\u201d<\/p>\n

For further growth, Xandres is now focusing on the Dutch market. \u201cWe already have points of sale across the country, but with our own stores in Den Bosch, The Hague and Maastricht we can strengthen our visibility and present our identity more clearly, for instance by showing almost the entire collection.\u201d<\/p>\n

\"Xandres<\/p>\n

Consistency<\/h2>\n

The choice of The Hague is no coincidence, explains retail manager Liesbeth Delmote. \u201cWe design for the worldly, charismatic woman who wants to stand out with quiet, timeless elegance. Many such women live and work in this international city. They want to dress appropriately for every occasion, from business meetings to networking events and, of course, special celebrations.\u201d<\/p>\n

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Although contemporary in feel, Xandres does not follow fleeting fashion trends. \u201cOur collections form a coherent whole,\u201d Wijnen says. \u201cThere is a clear line that runs from previous seasons into those to come, each time with new and distinctive elements. It is evolution rather than revolution, allowing women to build a lasting wardrobe.\u201d Customer behaviour confirms that philosophy. \u201cOnce women discover us, they return,\u201d the CEO notes with satisfaction.<\/p>\n

Gold medal<\/h2>\n

The worldly woman Xandres envisions is well informed and therefore a conscious consumer. \u201cFor us, sustainability is not a marketing slogan,\u201d Wijnen says. \u201cWe speak about it modestly, but we devote great care to it. EcoVadis awarded us a gold medal, placing Xandres among the top five per cent of companies worldwide for sustainability and corporate responsibility.\u201d<\/p>\n

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For Wijnen, this begins with raw materials. \u201cTake viscose, a beautiful natural fibre that nevertheless has ecological drawbacks such as deforestation and intensive chemical use. That is why we choose Ecovero viscose wherever possible, sourced from FSC certified wood and produced in a closed loop system in which chemicals are reused. Quality is another factor. Our garments are designed to last, and we actively extend their lifespan through preloved pieces and complimentary repairs.\u201d<\/p>\n

Green Friday<\/h2>\n

The most visible expression of Xandres\u2019 sustainability policy is its participation in Green Friday, now in its fifth year as an alternative to Black Friday. \u201cOur shops and webshop close for the day. We do not wish to take part in a frenzy driven by overconsumption. Instead, we bring our teams together to repair hundreds of garments in the Xandres atelier. We also raise awareness among our staff, who in turn share that knowledge with customers in store.\u201d<\/p>\n

\"Xandres<\/p>\n

According to Delmote, close contact with customers also provides valuable insights, particularly regarding sizing. \u201cSeventy per cent of our collection is available from size 34 to 56. That sometimes requires technical adjustments, but we gladly make them because we believe women of every shape and size deserve beautiful clothing. Women with average sizes appreciate this just as much. You might call it a sense of solidarity. They also value being able to shop together with a friend in one place.\u201d<\/p>\n

Europe<\/h2>\n

With three Dutch stores now established, the Belgian brand\u2019s expansion shows no sign of slowing. \u201cOur aim is to open a new store in an attractive Dutch shopping city almost every season,\u201d Wijnen says. \u201cNext year we will expand into Germany and continue exploring opportunities across Europe. Becoming a strong European player within ten years is a wonderful ambition.\u201d Delmote adds, \u201cAt the same time, local roots in The Hague remain important to us. And I can honestly say we already feel completely at home here in the Hoogstraat.\u201d<\/p>\n

www.xandres.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

In its home country of Belgium, the women\u2019s fashion brand Xandres has been a household name for decades. \u201cIt all began in 1968 under the name Andres with the development of the perfectly fitting trouser. That was our first major achievement, and comfort and quality are still very much in our DNA,\u201d says CEO Willem Wijnen in the chic \u2018brand store\u2019 that opened at the start of\u2026<\/p>","protected":false},"author":4,"featured_media":35924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[734,3250,3251,3249],"opmaak":[2548],"acf":[],"yoast_head":"\nXandres brengt tijdloze elegantie uit het zuiden<\/title>\n<meta name=\"description\" content=\"Wat begon met de perfecte pantalon groeit uit tot een Europees modemerk. 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