{"id":35133,"date":"2025-08-29T13:33:19","date_gmt":"2025-08-29T11:33:19","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=35133"},"modified":"2025-10-13T16:57:26","modified_gmt":"2025-10-13T14:57:26","slug":"reborn-builds-for-a-better-world","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/reborn-bouwt-voor-een-betere-wereld\/","title":{"rendered":"RE:BORN builds for a better world"},"content":{"rendered":"

\u201cDid you know this place is haunted?\u201d Saman Mohammadi asks on entering the beautiful pink room in Het Spaansche Hof on Westeinde. As director of the real estate developer RE:BORN, the sophisticated thirtysomething can call himself the owner of this medieval gem. \u201cA while ago, a mirror fell down, while the hook was still in the wall! The wife of the knight Gerrit van Assendelft, who once lived here, was sentenced to death and she\u2019s still here.\u201d He winks, \u201cWe were only told that after the sale, though.\u201d<\/p>\n

Mohammadi\u2019s eloquent partner Raouf Jarmo (34) takes a seat at the table next to him and explains the history RE:BORN wants to add to this city palace and to the city, because the gentlemen also have the Seaview building on Gevers Deynootweg and Scheveningen Pier in their portfolio. This interview is more like a philosophical treatise than a chat about real estate. \u201cOur vision is to create a healthier and better living environment. Forever,\u201d Jarmo sums up. \u201cThat means developing evolutionary buildings that can move with the times.\u201d<\/p>\n

Time travel<\/h2>\n

A nice thought, but how do you go about that? \u201cWe were inspired by the film The Time Machine, in which the protagonist, Alexander, travels through time to prevent his wife\u2019s death,\u201d Mohammadi explains. \u201cIn the future, he sees his house turned into a storage facility and later a garage \u2013 buildings have to be dynamic to survive. It then makes way for a bigger building, but why is the building next door still there? Because everyone loves it. So, we make buildings people cherish, because you keep what you love. Finally, you see the seasons merge as time accelerates. Without waste, because nature wastes nothing \u2013 that has to be the same with buildings: sustainable. In short, by building dynamically, cherishingly and sustainably, we create buildings for eternity in an ever-changing world.\u201d<\/p>\n

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\u201cLook where we are now,\u201d Jarmo adds. \u201cHet Spaansche Hof has been everything through the centuries: residence, embassy, office, exhibition space and event venue. It can\u2019t get more dynamic than that. So, we also took future functions into account when redeveloping it. The semi-basement \u2013 which will be purposed as a wine bar next \u2013 and the upper floors \u2013 which will be used for short, middle and long stays \u2013 have been designed to be without a designated function so that they are suitable for another use in the future.\u201d<\/p>\n

\"Spaansche

Het Spaansche Hof has been everything over the centuries: residence, embassy, office, exhibition space and event venue.<\/p><\/div>\n

Main floor<\/h2>\n

That aspect of being cherished \u2013 evidenced by the listed status of the building \u2013 that was handed to Mohammadi and Jarmo on a plate with the purchase is both a blessing and curse. \u201cWe were not allowed and could not do much about the main floor; it remains an event location,\u201d Jarmo explains. \u201cWe did take many more sustainability measures than we had to: largely off the gas, a roof full of solar panels and even the monumental windows are insulated.\u201d And that without any demolition work. Mohammadi: \u201cAs a result, we hardly emitted any CO2. We would have got CO2 offsets for that in Amsterdam and Utrecht. Well, everything we do is an uphill battle, but The Hague is very dear to our hearts.\u201d<\/p>\n

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That love for the court capital is no coincidence. Jarmo was born in Westeinde Hospital and grew up in Transvaal and Rijswijk, Mohammadi settled in Zoetermeer as an 8-year-old after his family fled Iran to the Netherlands and often went to Scheveningen Pier. They are not exactly backgrounds from which a career in real estate is obvious. \"According to my family, you can become one of three things: dentist, engineer or failure,\" Mohammadi says. \"I was rejected for medicine based on an admission lottery, so I studied engineering and then did a PhD programme.\" That's how the partners met. Jarmo: \"I didn't necessarily grow up with ambition, but I was gripped by real estate when working at ING. After finishing my master's, I also wanted to get a PhD, and that\u2019s when I ran into Saman and Niel (Slob, former partner, ed.).<\/p>\n

Social function<\/h2>\n

The trio worked as consultants at the Draaijer and Partners project management firm, but the gentlemen soon wanted more. They started RE:BORN in 2014 and bought their first real estate on Oude Haagweg three years later which they redeveloped with the help of a group of West Frisian investors. From a developer with a budget of 750,000 euros, RE:BORN grew into a development investor with a portfolio of 125 million euros, which will grow to 1 billion euros in property value in the coming years. The company is now switching to investment management. \u201cBecause we\u2019re the ones developing and investing, we can be more idealistic,\u201d says Jarmo. \u201cSo, we\u2019re actively involved in the functional designation of our real estate, which often involves a social function. After all, you also make social impact with sustainability.\u201d<\/p>\n

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Ultimately, the entrepreneurs want to go a step further with their real estate concept. \u201cLike Apple\u2019s Steve Jobs, we want to make the hardware (the real estate), the software (the operators) and the entrepreneur\u2019s content a closed system,\u201d Mohammadi explains. \u201cThat means we\u2019re entering joint ventures with operators. We\u2019re already doing that with the wine bar here in Het Spaansche Hof, and the intention is that we\u2019ll work with partnerships on the Pier too. That\u2019s the future of the real estate market: the entrepreneur with their workmanship, us with the real estate, the strategy and the funding. That\u2019s why we are constantly looking for innovative partners in this adventure.\u201d<\/p>\n

 <\/p>\n

Idealism<\/h2>\n

Like Het Spaansche Hof, RE:BORN bought the Pier out of idealism. \u201cThis symbol of the Netherlands has been dying a silent death for years, but it deserves love. And soon, before it\u2019s too late,\u201d Mohammadi says, and who expects the first spade to go into the ground in 2026. \u201cIt will be the most circular construction operation ever,\u201d he promises. \u201cA few years ago, we dismantled the Satellite building of De Nederlandsche Bank, and we will be bringing it to the Pier in its entirety, saving 2,300 tons of CO2.\u201d<\/p>\n

\"The

The Seaview building on Gevers Deynootweg is also in RE:BORN's portfolio. Photo: Mike Bink<\/p><\/div>\n

The promenade will house retail, a family hotel and other hospitality venues, the left island will have a luxury hotel with a three-storey spa. The watchtower will make way for a new tower with co-working spaces, a restaurant, a club and a viewing deck. A multifunctional conference and theatre space will be realised near the Ferris wheel. On top of all that, we\u2019re building a freely accessible sea park. It\u2019s just the first designation, because through dynamic construction, the functions can be changed quickly and easily in the future.<\/p>\n

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\u201cWe want to go from two to five million visitors a year, which will be a flywheel for Scheveningen, and that\u2019s why we also involve local residents and entrepreneurs closely in the implementation of our plans,\u201d Jarmo says. \u201cThat will enable the Pier to be reborn as a building for eternity in an ever-changing world.\u201d<\/p>\n

www.re-born.com<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u201cDid you know this place is haunted?\u201d asks Saman Mohammadi as he enters the beautiful pink hall in the Spaansche Hof on Westeinde. As director of property developer RE:BORN, this well-groomed man in his thirties can call himself the owner of this medieval gem. \u201cA while ago, a mirror just fell down out of the blue, even though the hook was still in\u2026<\/p>","protected":false},"author":4,"featured_media":35137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[143],"tags":[3069,734,3068,3067,592,3070],"opmaak":[2548],"acf":[],"yoast_head":"\nKingstreet - RE:BORN bouwt voor een betere wereld<\/title>\n<meta name=\"description\" content=\"De Pier, Seaview, het Spaansche Hof: het is slechts een greep uit de vele iconische projecten van vastgoedontwikkelaar RE:BORN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingstreet-magazine.com\/en\/reborn-builds-for-a-better-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RE:BORN bouwt voor een betere wereld\" \/>\n<meta property=\"og:description\" content=\"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. 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