{"id":34041,"date":"2025-01-28T12:45:39","date_gmt":"2025-01-28T11:45:39","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=34041"},"modified":"2025-04-30T10:24:29","modified_gmt":"2025-04-30T08:24:29","slug":"bondi-introduces-banka-street-to-reformer-pilates","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/","title":{"rendered":"Studio Bondi introduces Reformer Pilates to Bankastraat"},"content":{"rendered":"

As project manager of major marketing campaigns for brands such as Heineken and Sony, Daniel was under great stress for years. \u201cAt a certain point, I was grinding my teeth in bed at night, and I would wake up with a sense of panic in the morning.\u201d\u00a0<\/p>\n

His wife Els, a candidate notary in the Zuidas in Amsterdam, experienced something similar. \u201cI often worked overtime and went to all the parties at the weekends. I became completely exhausted.\u201d Both yearned for a change in their lives. One day, Els found out about Yin yoga. \u201cI had no idea what to expect, but it was so relaxing. After the class, all I did was cry. I was just so happy that I didn\u2019t have to do anything for a while.\u201d<\/p>\n

Relaxed<\/h2>\n

Els then took a Yin yoga teacher training course and her employer and founder of Rockstart, an investment company for start-ups, allowed her to give classes to the - mostly male - coworkers. Seeing an increasingly relaxed woman plopping down on the sofa next to him, Daniel wanted to experience it for himself. But it was disappointing. \u201cAt one studio, there was a wishy-washy atmosphere and it smelled of sweat. At another, the bar was so high that as a beginner you thought, what am I doing here?\u201d Els comments, \u201cWe increasingly wondered why there was no aesthetically pleasing, yet low-threshold yoga studio where men also felt at home. There was nothing that met our needs in either Amsterdam or The Hague.\u201d<\/p>\n

After moving from the capital to The Hague, Daniel was \u201cpretty fed up with commuting\u201d. \u201cI come from an entrepreneurial family, so starting my own business had been in the back of my mind for a while. One day I said to Els, why don\u2019t we start our own yoga studio?\u201d Within a day, everything was on paper: it was going to be a yoga studio with the look of a design hotel: dark walls, wooden floors, a good sound system. They had also come up with the name: Studio Bondi, one of the most famous beaches in Sydney, Australia. \u201cWe felt so good there. We wanted that quality, that deep level of relaxation for our studio too,\u201d Els says.<\/p>\n

\n\t
\n\t\t
\n\t
\n

<\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n

Rockstart\u2019s CFO, who looked over the finances, gave his blessing. Flyers were handed out, they used online advertising, posters hung in the windows. But a week before the opening of their first location at Valeriusstraat 40, fear set in. Would people actually come? Daniel chuckles. \u201cWe opened on a Saturday and there was a queue at the door. And although women are still in the majority, Studio Bondi has attracted a loyal fan base of men over the past five years. Classes are usually full, often with waiting lists. Pilates, an effective workout that strengthens as well as stretches muscle groups to get a strong yet supple body, is especially popular.\u201d<\/p>\n

Reformer pilates<\/h2>\n

The two had had the desire to expand Studio Bondi for some time, with a Reformer Pilates studio high on the wish list. A studio manager tipped them off to a property on Bankastraat<\/a> opposite the Vlaams Broodhuys. Els says, \u201cBankastraat 93A ticks all the boxes.\u201d \u201cReformer Pilates is a global trend,\u201d Daniel is aware. \u201cEven the players at Manchester United are doing it.\u201d On TikTok, we find the video of their workout with the text: \u201cNever underestimate the power of Pilates.\u201d With their naked torsos, the muscular footballers can be seen exerting themselves. \u201cIt\u2019s a perfect combination of strength, flexibility and balance, not to mention the serious ab gains,\u201d it says underneath. Daniel chuckles. \u201cYes, it\u2019s serious business. You can slow down a bit more on the mat, but the reformer is harder because of the resistance it offers your body. Moreover, the groups are smaller and you\u2019re coached intensively. You get strong faster. I\u2019m definitely going to do it too.\u201d<\/p>\n

\n\t
\n\t\t
\n\t
\n

<\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n

Since the two owners started Studio Bondi, they have also become Mum and Dad to two boys. But stress? Daniel answers, \u201cThere is healthy tension when opening a new business. But, and Els can attest, the teeth grinding has stopped. That\u2019s partly thanks to yoga.\u201d Els glances with satisfaction at her husband. \u201cNowadays, we only do things that make us feel good.\u201d<\/p>\n

www.studio-bondi.com<\/span><\/span><\/a>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

As project manager of major marketing campaigns for brands such as Heineken and Sony, Daniel was under high stress for years. \" At night I was gritting my teeth in bed at one point, in the morning I would wake up with a sense of panic.\" His wife Els, a candidate notary on the Zuidas in Amsterdam, was no worse for wear. \"I often worked overtime...<\/p>","protected":false},"author":4,"featured_media":34227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[2869,734,2871,2867,2868,2518,2654,2817],"opmaak":[2548],"acf":[],"yoast_head":"\nBondi laat de Bankastraat kennismaken met reformer pilates<\/title>\n<meta name=\"description\" content=\"Daniel en Els vonden rust in yoga en openden Bondi, een succesvolle yogastudio met pilates reformer in Den Haag.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingstreet-magazine.com\/en\/bondi-introduces-banka-street-to-reformer-pilates\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bondi laat de Bankastraat kennismaken met reformer pilates\" \/>\n<meta property=\"og:description\" content=\"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. Lees hier alles over lekker eten, mode, beauty, juwelen, kunst en interieur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingstreet-magazine.com\/en\/bondi-introduces-banka-street-to-reformer-pilates\/\" \/>\n<meta property=\"og:site_name\" content=\"Kingstreet\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-28T11:45:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-30T08:24:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/bondi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"780\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Renske\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Renske\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/\"},\"author\":{\"name\":\"Renske\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0\"},\"headline\":\"Bondi laat de Bankastraat kennismaken met reformer pilates\",\"datePublished\":\"2025-01-28T11:45:39+00:00\",\"dateModified\":\"2025-04-30T08:24:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\"},\"keywords\":[\"bankastraat\",\"den haag\",\"gym the hague\",\"pilates\",\"pilates reformer\",\"Studio Bondi\",\"The Hague\",\"tips the hague\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/\",\"name\":\"Bondi laat de Bankastraat kennismaken met reformer pilates\",\"isPartOf\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#website\"},\"datePublished\":\"2025-01-28T11:45:39+00:00\",\"dateModified\":\"2025-04-30T08:24:29+00:00\",\"description\":\"Daniel en Els vonden rust in yoga en openden Bondi, een succesvolle yogastudio met pilates reformer in Den Haag.\",\"breadcrumb\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kingstreet-magazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bondi laat de Bankastraat kennismaken met reformer pilates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#website\",\"url\":\"https:\/\/kingstreet-magazine.com\/\",\"name\":\"Kingstreet\",\"description\":\"Kingstreet is The Hague's high-end international media brand.\",\"publisher\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\"},\"alternateName\":\"Kingstreet Magazine\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kingstreet-magazine.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#organization\",\"name\":\"Kingstreet\",\"alternateName\":\"Kingstreet Magazine\",\"url\":\"https:\/\/kingstreet-magazine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg\",\"contentUrl\":\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg\",\"width\":580,\"height\":122,\"caption\":\"Kingstreet\"},\"image\":{\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/boidr_kingstreet\/\",\"https:\/\/www.linkedin.com\/company\/boidr-kingstreet\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0\",\"name\":\"Renske\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1782379090\",\"contentUrl\":\"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1782379090\",\"caption\":\"Renske\"},\"url\":\"https:\/\/kingstreet-magazine.com\/en\/author\/renske\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Studio Bondi introduces Reformer Pilates to Bankastraat","description":"Daniel and Els found peace in yoga and opened Bondi, a successful yoga studio with pilates reformer in The Hague.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kingstreet-magazine.com\/en\/bondi-introduces-banka-street-to-reformer-pilates\/","og_locale":"en_GB","og_type":"article","og_title":"Bondi laat de Bankastraat kennismaken met reformer pilates","og_description":"Kingstreet is h\u00e9t high-end mediamerk van Den Haag. Lees hier alles over lekker eten, mode, beauty, juwelen, kunst en interieur.","og_url":"https:\/\/kingstreet-magazine.com\/en\/bondi-introduces-banka-street-to-reformer-pilates\/","og_site_name":"Kingstreet","article_published_time":"2025-01-28T11:45:39+00:00","article_modified_time":"2025-04-30T08:24:29+00:00","og_image":[{"width":1170,"height":780,"url":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/bondi.jpg","type":"image\/jpeg"}],"author":"Renske","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Renske","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#article","isPartOf":{"@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/"},"author":{"name":"Renske","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0"},"headline":"Bondi laat de Bankastraat kennismaken met reformer pilates","datePublished":"2025-01-28T11:45:39+00:00","dateModified":"2025-04-30T08:24:29+00:00","mainEntityOfPage":{"@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/"},"wordCount":706,"publisher":{"@id":"https:\/\/kingstreet-magazine.com\/#organization"},"keywords":["bankastraat","den haag","gym the hague","pilates","pilates reformer","Studio Bondi","The Hague","tips the hague"],"articleSection":["Lifestyle"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/","url":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/","name":"Studio Bondi introduces Reformer Pilates to Bankastraat","isPartOf":{"@id":"https:\/\/kingstreet-magazine.com\/#website"},"datePublished":"2025-01-28T11:45:39+00:00","dateModified":"2025-04-30T08:24:29+00:00","description":"Daniel and Els found peace in yoga and opened Bondi, a successful yoga studio with pilates reformer in The Hague.","breadcrumb":{"@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kingstreet-magazine.com\/bondi-laat-de-bankastraat-kennismaken-met-reformer-pilates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kingstreet-magazine.com\/"},{"@type":"ListItem","position":2,"name":"Bondi laat de Bankastraat kennismaken met reformer pilates"}]},{"@type":"WebSite","@id":"https:\/\/kingstreet-magazine.com\/#website","url":"https:\/\/kingstreet-magazine.com\/","name":"Kingstreet","description":"Kingstreet is The Hague's high-end international media brand.","publisher":{"@id":"https:\/\/kingstreet-magazine.com\/#organization"},"alternateName":"Kingstreet Magazine","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kingstreet-magazine.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/kingstreet-magazine.com\/#organization","name":"Kingstreet","alternateName":"Kingstreet Magazine","url":"https:\/\/kingstreet-magazine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg","contentUrl":"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/KS-logo-zwart.svg","width":580,"height":122,"caption":"Kingstreet"},"image":{"@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/boidr_kingstreet\/","https:\/\/www.linkedin.com\/company\/boidr-kingstreet"]},{"@type":"Person","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/9a88b23362fe7a40e6fd733b898128a0","name":"Renske","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/kingstreet-magazine.com\/#\/schema\/person\/image\/","url":"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1782379090","contentUrl":"https:\/\/kingstreet-magazine.com\/wp-content\/litespeed\/avatar\/ca0229de872f2782da5055f568315eeb.jpg?ver=1782379090","caption":"Renske"},"url":"https:\/\/kingstreet-magazine.com\/en\/author\/renske\/"}]}},"_links":{"self":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/34041"}],"collection":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/comments?post=34041"}],"version-history":[{"count":6,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/34041\/revisions"}],"predecessor-version":[{"id":34228,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/posts\/34041\/revisions\/34228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/media\/34227"}],"wp:attachment":[{"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/media?parent=34041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/categories?post=34041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/tags?post=34041"},{"taxonomy":"opmaak","embeddable":true,"href":"https:\/\/kingstreet-magazine.com\/en\/wp-json\/wp\/v2\/opmaak?post=34041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}