{"id":18828,"date":"2024-04-18T11:59:43","date_gmt":"2024-04-18T09:59:43","guid":{"rendered":"https:\/\/kingstreet-magazine.com\/?p=18828"},"modified":"2024-05-27T21:17:32","modified_gmt":"2024-05-27T19:17:32","slug":"brutal-beans-the-secret-of-really-good-coffee","status":"publish","type":"post","link":"https:\/\/kingstreet-magazine.com\/en\/brute-bonen-het-geheim-van-echt-goede-koffie\/","title":{"rendered":"Brute Beans: the secret of really good coffee"},"content":{"rendered":"<p><span data-contrast=\"auto\"><span style=\"font-size: 5.9em; font-family: 'Playfair Display'; margin-right: 0; float: left; margin: -11px 8px -11px 0; line-height: 1;\">A<\/span>fter water and tea, coffee is the most widely consumed beverage in the world. But coffee is like wine; there is infinite quality in terms of coffee beans, in terms of how they are roasted, ground and blended. Coffee lover Jop Br\u00f6cker (42) only roasts Brute Beans in his roastery; these not only make for the tastiest coffee, but also for sustainably produced coffee.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Br\u00f6cker's roastery began at the kitchen table <\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">with<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\"> a friend from whom he had bought an espresso machine. \"When I drank coffee at his place, it always tasted top-notch. At home, I never managed to match that taste and that's despite buying the most expensive beans from the supermarket.\" It was because of the beans, they were not freshly roasted, was his friend's advice. \"A few days later he came by with a bag of fresh beans, roasted by himself, and he put a fantastic, syrupy espresso in front of me. 'Wow, those are brutal beans!', I exclaimed.\"\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"fl-builder-content fl-builder-content-1293 fl-builder-template fl-builder-module-template fl-builder-global-templates-locked\" data-post-id=\"1293\"><div class=\"fl-module fl-module-html fl-node-5e6e52fce74ee\" data-node=\"5e6e52fce74ee\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-html\">\n\t<hr style=\"height: 2px; color: #a99179; background-color: #a99179; border: solid #a99179 0px;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 25px; color: #94abb5; font-style: italic; font-family: 'Playfair Display';\"><\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<p><span data-contrast=\"auto\">The two then started a successful business sending freshly roasted beans through the post every week<\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">t<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\"> to consumers and businesses, as well as catering establishments, such as Papermoon in Voorburg, Caf\u00e9 Soof in the Nutshuis and the coffee bar of the National Archives. But Br\u00f6cker had more ambitions. \"I thought to myself: what if I am 65 later and then look back on my working life, will I be happy with the idea that all I did was push coffee through letterboxes? Have I done something with the impact then?\" An article in the FD about how 'agroforestry', forest agriculture, is revitalising deforested areas, was the spark for Br\u00f6cker to start looking for not only the best beans, but also the most sustainably produced ones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"attachment_18842\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18842\" class=\"wp-image-18842 size-large\" src=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-1024x683.jpg\" alt=\"Plants in Brute Beans\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-1024x683.jpg 1024w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-300x200.jpg 300w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-768x512.jpg 768w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-1536x1024.jpg 1536w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-2048x1365.jpg 2048w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/1-Styleloket_Brute-Bonen-HUET-Photography-0688-2-scaled.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-18842\" class=\"wp-caption-text\">Hanging in the Brute Beans Espresso Bar are metre-high tropical plants, including real coffee plants.<\/p><\/div>\n<h2><b><span data-contrast=\"auto\">Swinging monkeys <\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">But what is unsustainable about coffee? Most coffee plants in major coffee-producing countries like Vietnam and Brazil are grown as so-called monocultures. This involves always growing the same crop on the same piece of land. The disadvantage of such monoculture is that the soil is quickly depleted if it is not fertilised, and plant diseases can spread more quickly, resulting in the use of many more pesticides. <\/span><\/p>\n<div class=\"fl-builder-content fl-builder-content-1416 fl-builder-template fl-builder-module-template fl-builder-global-templates-locked\" data-post-id=\"1416\"><div class=\"fl-module fl-module-html fl-node-5e75d0d49aa42\" data-node=\"5e75d0d49aa42\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-html\">\n\t<hr style=\"height: 2px; color: #a99179; background-color: #a99179; border: solid #a99179 0px;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 25px; color: #94abb5; font-style: italic; font-family: 'Playfair Display';\"><\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<p><span data-contrast=\"auto\">It is much more sustainable to let nature take its own course and grow coffee in the shade of other trees and crops that all make their own contribution to the soil. This happens a lot in India, Br\u00f6cker discovered during his trip to coffee plantation Kerehuckloo Estate in the state of Karnataka, which grows its coffee plants in the middle of the forest. \"I walked through the plantation and heard birds all around me, saw insects and monkeys swinging in the trees, and apart from coffee plants, cardamon and pepper were also grown here: here, biodiversity reigned supreme! Here, an ecosystem was simply maintained without fertiliser and without pesticides.\"\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"attachment_18843\" style=\"width: 681px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18843\" class=\"wp-image-18843 size-large\" src=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-671x1024.jpg\" alt=\"Coffee beans\" width=\"671\" height=\"1024\" srcset=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-671x1024.jpg 671w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-196x300.jpg 196w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-768x1173.jpg 768w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-1006x1536.jpg 1006w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-1341x2048.jpg 1341w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/2-Styleloket_Brute-Bonen-HUET-Photography-0782-2-scaled.jpg 766w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><p id=\"caption-attachment-18843\" class=\"wp-caption-text\">Roasting the beans is also done at Zodiac Square.<\/p><\/div>\n<p><span data-contrast=\"auto\">These beans from India now form the basis of the coffee blend sold by Br\u00f6cker. Together with beans from smaller forest agriculture plantations in Bolivia and Guatemala, a perfect balance has been created. \"The roasting process has a hint of magic around it, you want to bring out as much flavour as possible from a specific bean so that a balanced blend is created. It's like cooking. For instance, you notice that if you heat the beans from India slowly in the roasting process, you get a nice spicy flavour. The beans from Guatemala you process more like a steak; you roast these briefly and at a high temperature.\"<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div class=\"fl-builder-content fl-builder-content-1291 fl-builder-template fl-builder-module-template fl-builder-global-templates-locked\" data-post-id=\"1291\"><div class=\"fl-module fl-module-html fl-node-5e6e52367938f\" data-node=\"5e6e52367938f\">\n\t<div class=\"fl-module-content fl-node-content\">\n\t\t<div class=\"fl-html\">\n\t<hr style=\"height: 2px; color: #a99179; background-color: #a99179; border: solid #a99179 0px;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 25px; color: #94abb5; font-style: italic; font-family: 'Playfair Display';\"><\/span><\/p>\n<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<h2><b><span data-contrast=\"auto\">Espresso bar<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">In June, Br\u00f6cker opened Brute Beans Espresso Bar at Zodiac Square on Binckeiland. It is where his beans are roasted, but also a place to impart the story behind them to guests. There are photos of the plantation in India and metre-high tropical plants, including real coffee plants. The bar also lends itself well to tours and barista workshops. \"I see it a bit like Brute Beans' flagship store. This is where it all happens: the roasting and packaging of the beans, but the story is also told here and, of course, you can taste the coffee here. My goal is to <\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">enticing people to eat and drink as plant-based as possible. Sustainable choice does not necessarily mean not liking something, but rather how delicious something can be that is produced in a sustainable way.\"<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"attachment_18844\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18844\" class=\"wp-image-18844 size-large\" src=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-1024x683.jpg\" alt=\"Roasting process beans\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-1024x683.jpg 1024w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-300x200.jpg 300w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-768x512.jpg 768w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-1536x1024.jpg 1536w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-2048x1365.jpg 2048w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/Styleloket_Brute-Bonen-HUET-Photography-0679-scaled.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-18844\" class=\"wp-caption-text\">Beans from India take on a nice spicy flavour in the roasting process.<\/p><\/div>\n<h2><b><span data-contrast=\"auto\">Chocolate<\/span><\/b><\/h2>\n<p><span data-contrast=\"auto\">In Bolivia, too, forest agriculture is - thankfully - on the rise again. Another interesting bean that also grows among the coffee plants here is the Criollo cocoa bean, one of Br\u00f6cker's latest loves. This cocoa variety is quite fragile and produces relatively <\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">small<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\"> beans compared to other varieties<\/span><\/p>\n<h2><span data-contrast=\"auto\">Criollo bean<\/span><\/h2>\n<p><span data-contrast=\"auto\">The big advantage, though, is that the Criollo bean has a much more complex and delicate flavour profile. Reason enough for Br\u00f6cker to produce its own chocolate with this very bean: Brute chocolate, which is also for sale in the coffee bar and online for the business market. \"We import these refined beans and <\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">then process them at our sister company at The New Farm in The Hague using traditional methods<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">. Most people who taste this chocolate for the first time ask me if it doesn't have raspberry or some other flavour added to it, that's how fruity the taste is.\"<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<div id=\"attachment_18847\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-18847\" class=\"wp-image-18847 size-large\" src=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-1024x683.jpg\" alt=\"Coffee beans in India\" width=\"1024\" height=\"683\" srcset=\"https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-1024x683.jpg 1024w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-300x200.jpg 300w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-768x512.jpg 768w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-1536x1024.jpg 1536w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-2048x1365.jpg 2048w, https:\/\/kingstreet-magazine.com\/wp-content\/uploads\/4-Brute_Bonen_India_2022-62-scaled.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-18847\" class=\"wp-caption-text\">Jop Br\u00f6cker (right) during a working visit to India.<\/p><\/div>\n<p><span data-contrast=\"auto\">How Jop Br\u00f6cker would prefer to look back on his life when he is 65? \"Then I hope that the coffee industry has changed and that consumers have come to understand that they have a choice, that they no longer close their eyes to poorly produced coffee from Brazil and know where really good coffee comes from.\" Not for not<\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\"> it says on the back of the T-shirts of the staff in the espresso bar: 'Now you know<\/span><span aria-label=\"Content control for text with formatting\"><span data-contrast=\"auto\">\u200b<\/span><span data-contrast=\"auto\">...<\/span><span data-contrast=\"auto\">\u200b<\/span><\/span><span data-contrast=\"auto\">'. That message is clear.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u00a0<a href=\"http:\/\/www.brutebonen.nl\/\">www.brutebonen.nl<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>After water and tea, coffee is the most widely consumed beverage in the world. But coffee is like wine; there is infinite quality in terms of coffee beans, in terms of how they are roasted, ground and blended. Coffee enthusiast Jop Br\u00f6cker (42) only roasts Brute Beans in his roastery; they not only make for the tastiest coffee, but also for on and...<\/p>","protected":false},"author":2,"featured_media":18844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[146],"tags":[2612,2276],"opmaak":[354],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v19.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kingstreet -<\/title>\n<meta name=\"description\" content=\"Jop Br\u00f6cker heeft zijn eigen Brute Bonen Espressobar en branderij aan het Zodiakplein op Binckeiland. 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