Hofstede Optiek stays ahead of the curve

While the spectacular shop interior of Hofstede Optiek in Hoogstraat is already futuristic, the latest addition to the family business seems to have descended from space altogether. “This is the Zeiss Visufit 1000, although few people will say that,” a proud Norbert Hofstede tells as...

Read more
The Noordeinde

Noordeinde, the most royal shopping area in the Netherlands

What's not in the shopping area around the stately working palace of King Willem-Alexander and Queen Máxima? Hoogstraat, Noordeinde, Heulstraat and Plaats are full of hotels, restaurants and cafés, but for fashion, jewellery, beauty, furniture and art you are also...

Read more
Summum

Summum knows what women want

'All I wanna do, is have some fun,' sings Sheryl Crow through the speakers at Summum on the Hoogstraat. And this stalwart Australian rock, pop and country singer might just succeed for an outfit at this fashion shop. "Feminine and sexy, yet quirky and...

Read more